Considered a regional hub, people come from miles around to shop in Boise. A popular destination is The Boise Town Square Mall featuring hundreds of stores including Dillard′s, JC Penny, Layne Bryant, Pottery Barn, Victoria′s Secret and more. Boise′s favorable business climate makes it a great place for small and start-up business to thrive and as such there are many national chains as well as ′mom and pop′ shops that are ready to serve you.